A Bit About Me
Hi, I’m Yenelys A. Baxter, a passionate graphic designer with a flair for creating dynamic, visually engaging designs. Rooted in my Cuban heritage from Havana and inspired by Afro-Cuban art, my work combines bold colors and rich textures with a modern twist. I specialize in transforming complex concepts into clear, creative visual solutions that captivate and connect with all audiences.
I approach each project with a strong focus on user experience and effective communication, ensuring that my designs stand out and serve a functional purpose. Whether working on branding, publications, or digital media, I strive to create designs that are aesthetically appealing and meaningful.
I believe in the power of design to tell stories, spark emotions, and make an impact.
- Y.A.B.
Work Experience
Dec. 2023 - Current
Aug. 2020 - April 2023
Oct. 2018 - Jan. 2020
· Led the end-to-end design and production of The Mountain Post Magazine, overseeing layout, print preparation, and visual storytelling for a quarterly publication reaching 4,000+ readers and securing over 40 sponsorships per issue.
· Designed promotional materials for Freedom Fest 2025, including sponsor ads, flyers, web graphics, and large-scale signage, supporting a record-setting event that generated $120K+ in revenue and drew over 10,000 attendees.
· Prepared final print files and collaborated with external vendors to ensure accurate color reproduction, paper specifications, and timely delivery of printed materials.
· Assisted in evaluating cost-effective solutions for large-format printing, magazine production, and promotional merchandise without compromising quality.
· Worked with cross-functional teams—including marketing, leadership, program managers, and sponsors—to deliver on high-visibility campaigns and publications under tight deadlines.
· Participated in strategic planning meetings to align visual materials with long-term communications goals and performance metrics.
· Mentored junior designers and interns in layout composition, brand adherence, and design software techniques, increasing team efficiency and quality by 40%.
· Contributed to leadership development and staff training initiatives by creating branded PowerPoint decks, visual playbooks, and interactive onboarding guides.
· Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), with a specialization in long-form publication layout, print prep, and branded marketing collateral.
· Skilled in packaging files, managing bleeds, and preparing both print-ready and digital PDFs for internal distribution or commercial printing.
· Familiar with web and social media graphics best practices, producing visuals optimized for audience engagement and cross-platform adaptability.
· Developed various marketing and communication materials, including internal newsletters, presentations, infographics, and email campaigns, contributing to improved employee awareness and engagement across the organization.
· Created and designed high-quality graphics for key messaging and departmental initiatives, ensuring visual consistency and alignment with organizational goals.
· Designed visual assets for organizational presentations, fostering stronger communication and clarity during internal and external stakeholder meetings.
· Developed internal visual communication strategies, including graphics for large-scale events and crisis communications, ensuring clarity, timeliness, and effective audience engagement.
· Collaborated closely with leadership teams to create customized presentations and visual collateral, supporting transparent communication and strategic planning for internal and external audiences.
· Worked with various teams to assist in creating and managing internal events and employee engagement initiatives, strengthening team culture and organizational alignment.
· Assisted in creating digital assets for the organization’s social media platforms and website, ensuring alignment with brand messaging and optimized for visual impact across digital channels.
· Contributed to reviewing and optimizing web and social media design elements, enhancing user experience and engagement.
· Produced creative event materials, including digital content and print collateral for large-scale organizational events, ensuring they were visually compelling and on-brand.
· Played a pivotal role in designing and producing visual content for presentations, supporting leadership, and ensuring that the visuals were aligned with key messaging and organizational objectives.
· Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for designing print and digital assets that support internal and external communication.
· Deliver excellent service to Apple customers by seeking to understand their needs, identifying ownership opportunities, presenting products and services, and educating customers on relevant ways to buy products.
· Understand and proactively stay current on Apple’s products, services, purchase options, and Product Zone sales processes.
· As needed, support your peers throughout the store by sharing knowledge about Apple’s products, services, and purchase options and assisting in offering ownership opportunities.
· Perform other tasks as needed, including but not limited to providing customer service and support in different areas of the store.
· Contribute to an inclusive environment by respecting each other’s differences and being curious to learn.
· Deliver engaging Today at Apple (Training) sessions to encourage strong customer participation on new emerging technology.
· Through Today at Apple programming and events, we aim to generate excitement, engagement, and enthusiasm among customers for Apple products and services.
· Create interactive customer experiences that help others benefit from the Apple ecosystem.
· Drive ownership by recommending solutions that meet customer needs and support customers in setting up their devices.
· Demonstrate familiarity with internal support resources available to customers who want to expand their technical knowledge.
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